Bikes

The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology®, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike. It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe. The final word The Townie® is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style, and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

Forget heavy cruiser tandems. We made our own with lightweight aluminum frames and chromoly forks. A clean fusion of Electra’s men’s and ladies’ patented Flat Foot Technology cruiser geometry into one seamless bicycle built-for-two. Crafted with modern components including smooth-braking front and rear roller brakes.

Whether your goal is to escape on gravel back roads, far from cars and crowds, toe the start line at your first gravel race, or simply get the most versatile bike on the road or dirt, no bike is better than the new Diverge. The Diverge Elite E5 is quite simply the fastest, most capable - and just maybe the most fun - alloy bike we've ever made, delivering a ride that's quick and lively, but stable and confidence-inspiring when the terrain gets rough. With all-new gravel geometry and category-leading tire clearance, the new Diverge represents everything we've learned over more than 40 years of riding road, gravel, and dirt. The Diverge writes an entirely new chapter in the gravel bike category, so you can dream up entirely new rides. It's the ultimate getaway vehicle. The Diverge Elite E5 utilizes our premium E5 alloy frame and a full carbon FACT fork for a fast, confident, and comfortable ride on the road, in the dirt, and over thick gravel. Shimano's gravel-inspired GRX 400 group shifts 2x10 gears smoothly on any terrain and Axis Elite alloy wheels with 38mm Pathfinder tires provide an efficient ride on pavement with the versatility for hard pack dirt riding. - Our Premium E5 Aluminum frame provides a stiff, light, and durable platform. When mated to our full carbon FACT fork, the Diverge Comp E5 becomes a light, lively, and versatile bike ready to attack any surface. - We tossed gravel geometry 'status quo' out the window. The new Diverge has the most progressive geometry we've ever created for a drop bar bike, giving riders a capable and stable bike in the dirt, that still feels responsive and nimble on the road. We've increased the frame's reach and introduced a slacker head tube and a longer offset fork. All this creates incredible confidence with a planted feeling in the dirt while spec'ing shorter stems keeps the overall cockpit length the same and the steering lively. We've kept the bike's BB low to increase stability, but high enough to utilize with 650b wheels if that's your jam. - We've given the Diverge plenty of rack mounts, including fork and top tube mounts, to ensure you can take what you need, no matter how far you plan to go, or how long you plan to stay out. - Nothing unlocks a bike's capability like tire clearance, so we gave the new Diverge a whopping 47mm of tire clearance with a 700c wheel and 2.1" with a 650b wheel. Thanks to a drive side chain stay utilizing a machined alloy beam behind the chain rings we've created clearance without using a fragile dropped chain stay design or increasing chain stay length.

Unrivaled suspension kinematics, sublime handling, perfectly-tuned frame stiffness—the Stumpjumper Comp is our fully featured, fully affordable, full-carbon, definitive trail bike. All-new geometry, all-new suspension, thoughtfully spec'd—it's ready to take you wherever the trail may lead. THE TRAIL BENCHMARK- When we set out to design the all-new Stumpjumper, we pursued some hefty goals. It had to excel on any kind of trail, for every style of rider. To achieve that, we went after serious weight reduction without sacrificing durability, a stiff, responsive chassis that still rides light and lively, geometry that improves everyone's riding, and the best suspension kinematics we know how to design. Turns out, you can have your cake and eat it too with the new Stumpjumper. THE SWEETEST 130MM OF TRAVEL YOU'LL EVER RIDE- We massaged the kinematics of the Stumpjumper suspension to bring out the very best all-round performance possible in a 130mm package. Countless hours of suspension lab development and field testing created a refined mid-travel ripper that eats big terrain like a gravity fed beast, handles like a dream everywhere, and climbs like it has a motor. PROGRESSIVE GEOMETRY- The S-Sizing geometry of the new Stumpjumper hits the progressive sweet spot. It's long, low and slack, with a short offset fork and a steeper seat tube angle. These numbers combine to make your ride more stable, more carvealicious, more comfortable climbing, more better everywhere. With FlipChip adjustability you're able to further fine-tune your fit, ensuring that your new Stumpjumper performs flawlessly on whatever terrain you choose. RIDER-FIRST ENGINEERED™- Rider-First Engineered™ frames use a size-specific approach to ride characteristics that ensures benchmark handling and flawless performance, regardless of frame or rider size. Whether you're a jump-happy grom riding an S1, or a DH-fiend giant in need of the lengthy S6, you'll experience the same ride traits – rail-sharp cornering and balanced front and rear stiffness – at the lightest-possible weight, And by light, we mean real light: 2,250 grams (S-Works, S-3 size, with rear shock). SWAT™- When we introduced the SWAT™ door on the Stumpjumper in 2016, we increased pocket space, and added room for those "oh s**t" pumps and flat accessories. With the new Stumpjumper, we've kept those same design hallmarks that you know and love.

It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride. The final word The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

What if we used every ounce of experience we've gained serving riders over the past 46 years and built a bike made simply for the love of riding? The Aethos is designed to straddle the line between perfect ride quality, extreme lightweight, and undeniable style. The Aethos Comp model is no exception. With low-maintenance, wireless SRAM Rival eTap AXS electronic shifting and hydraulic disc brakes paired with bomb-proof DT Swiss R470 Disc wheels, you have the perfect steed to excite you out on the road. - A featherweight frame is useless without confidence-inspiring ride characteristics, which is why we've developed the Aethos to have the perfect balance of front and rear stiffness combined with exceptional ride quality. By studying the flexing and breathing of carbon fiber, we were able to discover groundbreaking findings of how forces flow through frames. Just a few pedal strokes and you'll realize this sublime ride sets a new standard. - Every detail, from the derailleur hangers to the fork expander plug have been designed with style, weight, and durability in mind. We've also spec'd it with Roval's all-new Alpinist carbon seatpost, further saving weight and improving ride characteristics. Everything in pursuit of the perfect ride. - The Aethos frame has been designed with the perfect combination of ultimate ride feel, lightweight, and style, from accelerating up steep pitches and descending technical descents, to all-day saddle comfort on even the longest coffee rides, the Aethos hits the mark. But how, you ask? By reinventing the traditional road shape found on bikes of the past, we've subtly altered these shapes to deliver massive gains in stiffness and balance, all without affecting weight or durability. Pair that with an entirely new layup and process that we've perfected over multiple decades and you have the lightest frame out there (585 grams, S-Works, size 56cm). The Aethos is more than just a new bike, it's the first of a new breed.

This is the bike that defines the very genre that bears its name, the S-Works Enduro climbs with utmost efficiency yet stays calm on even the gnarliest descents. It features a bomber, yet lightweight carbon frame that blissfully tackles the kind of terrain that chews up and spits out lesser bikes. And with SRAM's XX1 Eagle AXS drivetrain and Code RSC four-piston disc brakes, FOX's latest Factory suspension, and top-of-the-line everything else, it's absolutely dressed to kill. Let the drooling begin. - ASTONISHINGLY FAST, UP AND DOWN THE TRAIL. Stomp on the pedals and the new Enduro accelerates far quicker than you'd expect possible from a downhill bruiser. To start, we increased anti-squat, so the suspension better-resists pedal bob. Then, to further its efficiency, we re-directed the angle of the chainstay and upper shock linkages for a much more efficient design. The end result? Less bobbing, more speed. - FAST STARTS WITH FIT. Fast and fit aren't mutually exclusive, which is why the progressive geometry of the Enduro has been designed for going up and down. To start, seat tubes and stack heights don't grow massively between sizes, meaning you can now pick a frame size based on both your height and your riding style. Pair this new sizing style with a slacker head angle, longer reach, and steeper seat tube across the line, and you're left with a quicker and more capable steed, no matter the size. - INCREDIBLY CAPABLE. If the Enduro looks like its sibling, the Demo, it's because they share plenty of downhill DNA. A more-rearward axle path reduces wheel hang-up on big impacts. A low- and forward-positioned shock keeps it planted and confident-feeling at high speeds. And balanced chassis stiffness helps the front-end steer precisely and keeps the rear-end tracking like it's on rails. Add it all up and you have a bike that laughs in the face of the steepest, rockiest trails.

The new Tarmac is designed to go fast, there's no if's, and's, or but's about that—but it represents so much more than just aerodynamic prowess. With a light-weight, Rider-First Engineered frame, it delivers the best-possible ride characteristics, no matter the size. So no matter what you have planned for your new Tarmac, it's ready to help you achieve your goals—PRs, KOMs, or podium top-steps. One bike to rule them all. With a full Shimano Ultegra Di2 electronic groupset to keep shifts crisp and fast, and S-Works Turbo 700x26mm tires to keep you rolling fast, this new Tarmac delivers performance at a more palatable price point. - "Aero is everything"—we've been preaching it for years and it's still the driving force for the new Tarmac. In our quest for tube shapes that deliver the fastest frame that the UCI rules allow, we took a page out of the Venge development book and utilized our FreeFoil Shape Library. Armed with a library of optimized shapes, we turned to the Win Tunnel to plug these shapes into a modular test bike, for more testing and validation. The result? A new Tarmac Expert that's faster than before—33 seconds faster over 40km than the Tarmac SL6. No compromises, just pure speed. - Building on the learnings from the Venge, the new Tarmac utilizes simple integration to create a clean, fast cockpit that's easy to live with. We've improved the routing for any configuration—mechanical shifting, traditional stems, round bars, etc.—all while keeping its aerodynamic attributes. These same traits also make the new Tarmac easy to work on and easy to travel with. It's a win-win. - Continuing our quest to develop the perfect race bike, we used our Rider-First Engineered philosophy to ensure that the new Tarmac is the most balanced, best handling Tarmac yet—no matter the size. With an army of the world's best test riders from our three World Tour Teams—Boels-Dolmans, Deceuninck-Quick-Step, and Bora-hansgrohe—we made changes to the Tarmac based on their thousands of kilometers on the road. We balanced the ride quality between the front and rear end, so even the longest days in the saddle continue to be comfortable'all without giving up anything to the Tarmac's legendary handling and race-winning snappiness. - While aerodynamics were paramount to the Tarmac's development, and to the development of all of our race bikes, weight was the co-pilot on this optimal race bike journey. Previously "aero bikes" always compromised in the weight department—the more drag you reduced, the more weight you gained. With the new Tarmac, our design philosophy was to keep it at, or below, the UCI weight limit out of the box, with no sacrifices to aerodynamics. And with the help of the FreeFoil Shape Library, tools like isotopic FEA analysis, and some engineering wizardry by the best engineers in the industry, we delivered a frame that weighs a mere 920 grams, without giving up a gram of aero, stiffness or ride quality.

Built for the kids, the 12" Bronco is built around a lightweight 6061 aluminum frame that features a low standover and compact geometry. It comes equipped with training wheels, coaster brake, and a hand brake for the enthusiastic little kid just learning to ride. You're never too young to learn to ride and have fun on a bike! - Lightweight 6061 aluminum frame with low standover height to correctly fit young riders - Coaster brake rear hub and rear hand brakes for added safety - Adjustable handlebar and seat height for growing kids - Comes equipped with training wheels, which can be removed later as the rider progresses - 18.5 pounds

Aethos: Billions of calculations in the pursuit of one thing, the perfect ride. It's more than just a motto, it's a philosophy. The Aethos has been designed to straddle the line between a perfected ride quality, extreme lightweight, and undeniable style, and this Expert model is no exception. With quick-shifting, low-maintenance Ultegra Di2 electronic shifting and hydraulic disc brakes paired with bomb-proof Roval C38 Disc carbon wheels, you have the perfect steed to get you out on the road. - A featherweight frame is useless without confidence-inspiring ride characteristics, which is why we've developed the Aethos to have the perfect balance of front and rear stiffness combined with exceptional ride quality. By studying the flexing and breathing of carbon fiber, we were able to discover groundbreaking findings about how forces flow through frames. Just a few pedal strokes and you'll realize this sublime ride sets a new standard. - Every detail, from the derailleur hangers to the fork expander plug have been designed with style, weight, and durability in mind. We've also spec'd it with Roval's all-new Alpinist carbon seatpost, further saving weight and improving ride characteristics. Everything in pursuit for the perfect ride. - The Aethos frame has been designed with the perfect combination of ultimate ride feel, light weight, and style, from accelerating up steep pitches and descending technical descents, to all-day saddle comfort on even the longest coffee rides, the Aethos hits the mark. But how, you ask? By reinventing the traditional road shape found on bikes of the past, we've subtly altered these shapes to deliver massive gains in stiffness and balance, all without affecting weight or durability. Pair that with an entirely new layup and process that we've perfected over multiple decades and you have the lightest frame out there (585 grams, S-Works, size 56cm). The Aethos is more than just a new bike, it's the first of a new breed.

The fastest downcountry bike in the world. Epic 8 EVO is the dressed up, cranked-to-11 expression of the new Epic 8. Spec'd to slay downcountry terrain with its unmatched combo of capability, efficiency, and light weight, Epic 8 EVO's updated kinematics allow for insanely efficient climbing—while the Ride Dynamics-tuned shock eats up rough terrain on the way down. If ripping single track at blazing fast speeds and high fiving your friends is your idea of fun, the Epic 8 EVO is the bike for you. UNMATCHED CAPABILITY: The most capable 120mm bike on the planet, made even more capable. You'll be blown away by how Epic 8 EVO's progressive geometry delivers technical terrain capability alongside fast and efficient climbing and acceleration performance. The absurd lateral and torsional rigidity of the chassis translates to some seriously precision handling, too. With a bump up to 130mm of travel up front to eat up the chunk and a slew of trail-friendly specs, Epic 8 EVO feels right at home on the rough stuff. WHAT BUMP?: Compared to the previous generation, the new Epic 8 EVO absorbs 12% more bump and vibration forces, leaving you less fatigued and more powerful over time. That opens the options for another lap (or 3). RIDE DYNAMICS TUNED: The Specialized Ride Dynamics team developed custom valving for Epic 8 EVO's new shock. Our team prescribes the special damping characteristics to holistically elevate the riding experience. By tuning the dampers alongside the chassis' leverage rates and new kinematics, we're able to deliver a bike that rides above the sum of its parts. BIOMECHANICAL EFFICIENCY: By optimizing the kinematics of the suspension, Specialized's Ride Dynamics team reduced inefficient pedal-induced bobbing by 20%, maintaining active suspension for effective bump force management, to ensure you remain in the most efficient pedaling position. It's the most efficient pedaling suspension bike we've ever tested. FULLY LOADED: All models now feature SWAT 4.0 to carry all your trail essentials, and an integrated steering stop to prevent the ubiquitous top tube scar the first time you crash and your bars spin. - The most capable 120mm bike on the planet. 12% more bump absorption and 20% less pedal bob - Ride Dynamics tuned FOX Float Factory and 130mm FOX 34 Factory fork - Roval Control carbon wheels excel everywhere from world cup xc races to your favorite weekend trail - SRAM's legendary Code Silver Stealth 4-Piston brakes boast major stopping power with a sleek aesthetic - Ride in confidence with super rugged and dependable XO Eagle AXS Transmission - SWAT 4.0 in down tube to carry trail essentials

The all-new Chisel has been purpose-built to tackle modern cross country trails and race courses with the utmost speed. In fact, it shares many of the same modern features as its Epic Hardtail sibling, but in a more budget-friendly package—making it the most efficient and capable alloy hardtail out there. This Chisel comes spec'd with SRAM's tried and true SX Eagle 1x12 speed drivetrain and Level T hydraulic disc brakes, a RockShox Judy Silver fork, and 25mm internal width alloy wheels wrapped in 2.35 Fast Track Control casing tires. - The Chisel's all-new frame utilizes our D'Aluisio Smartweld technology that moves the hydroformed tube joints away from the areas of the highest stress, making the finished frame's balance of strength, rigidity, and weight more pronounced than any alloy frame in history. This not only makes the Chisel one of the lightest alloy hardtail frames out there at 1,350g, but it also allows for tuned frame stiffness across all sizes. - The new Chisel also houses all of the modern features that you expect from an XC bike, like Progressive XC Geometry with a 68-degree headtube angle and longer reach, internal cable routing, a threaded bottom bracket, boost spacing, 30.9mm dropper post compatibility, and 1x-only drivetrains.

The Fuse Comp 29 punches way above its weight class thanks to a light-yet-burly M4 aluminum chassis, frame geometry that lends the bike both playfulness and capability, and parts that withstand a serious flogging. - 130-millimeters of plush suspension, courtesy of a RockShox Recon RL fork. - Highlights include powerful SRAM Level disc brakes and a TranzX dropper post. - SX Eagle 12-speed drivetrain gives you single-ring simplicity and gearing to spare. - New Butcher GRID TRAIL offers improved cornering grip. - TranzX dropper post increases the Fuse's maneuverability on steep descents.

Yep, we just re-read the spec sheet and still can't believe it either. The Rockhopper Elite is one helluva lot of bike. Air-sprung fork? Let me introduce you to your new friend, Judy. Discerning when it comes to your drivetrain? You'll find no fault—and no grade too steep—with a wide-range Shimano Deore 1x11 drivetrain. Why stop there? We didn't, in order to allow you the pleasure of stopping yourself with Shimano's eager-to-please and oh-so-capable MT200 hydraulic disc brakes. Each is impressive in their own right, but the magic really lies in how they all come together into a Rockhopper that serves up singletrack with a nice big side of "Whoah, so that's what a real bike feels like." - A heart of gold, presented in our lightweight yet durable Premium A1 Aluminum, the Rockhopper's butted aluminum frame features hydroformed top and downtubes in order to keep weight low and strength high, all while providing increased standover clearance, slick internal cable routing and dropper-post compatibility. - With the goal of making sure that the Rockhopper offers both the best fit and best performance for every person, no matter their measure, we've paired each Rockhopper frame size with the optimal wheel size. The result is a Rockhopper to fit every rider and the assurance that every Rockhopper is rolling on the best-handling wheel for its frame size. - Pair dead-reliable hubs from Formula with our 25-millimeter internal diameter, hookless Stout rims for a wheelset hat-trick: strong, light and durable.

You have places to go, people to see, and fitness goals to achieve. We get it—life moves pretty fast, so it's a good thing we made Sirrus to help you with all of it. Wherever you're heading, Sirrus will take you there. Sirrus features a super light Aluminum Alloy and carbon fiber construction, as well as reliable Shimano components that are built to withstand years of daily abuse on the world's pavement. Powerful hydraulic disc brakes provide reliable stopping power in any condition, and comfortable, ergonomically designed Body Geometry touchpoints are there to take the sting out of longer rides. So, as you push yourself to reach your goals, you'll feel more connected to your bike and know that you have the perfect partner with Sirrus. - Carbon Fact 9 fork delivers comfort and saves nearly 3 pounds (1.2kg) over Sirrus 2.0 model. - Wide range 2x9 Shimano Sora Road components for intuitive and precise shifting. - Lightweight 2 piece crank for years of performance.

Freedom is the absence of fear. And riding fearlessly requires a bike that can handle your kid's imagination. It's why we designed Riprock to be a mountain bike inclusive of all the features needed for superior ripping, like modern geometry, Ground Control tires, hydraulic disc brakes, and internally routed cables. Finally, we threw in a wider-range drivetrain, making Riprock truly the perfect bike to inspire riders to climb higher and tackle the downhills freely. Kids can't ride confidently if they're not riding comfortably. With Riprock, fit comes first. This meant using data to reimagine everything from how they grip to how they sit to create a bike specifically and proportionally for kids. We did all this because comfort creates confidence. And more confidence always leads to more riding fearlessly. - A lightweight package, complete with an updated frame and wide-range drivetrain, creates the perfect bike to allow riders to easily tackle climbs. - Kids-specific updates and features create a ride that inspires confidence. A 130mm Bridge saddle, as well as a narrower Q factor and shorter cranks, offer improved alignment between the hip, knee, and ankle to decrease the risk of injury and increase pedal power. Narrow grips and updated frame geometry offer improved bike handling, inspiring riders to ride more. - Trail riding starts here. Inspired by Specialized's heritage in making mountain bikes, the Riprock offers modern MTB features such as a slack head tube angle, internally routed cables, hydraulic disc brakes, and Ground Control tires.

Let's get something clear, the Stumpjumper EVO Alloy isn't a "normal" trail bike. It's built to get gnarly, plain, and simple. Featuring the same all-new design as its carbon brethren including an adjustable head tube angle, 150mm of performance tuned travel, the adaptability of S-Sizing, and SWAT Door integration in a lightweight yet tough M5 Alloy chassis, you're going to be able to bomb down trails that you thought you couldn't touch without a full-blown DH rig. Spec'd with a no-fuss SRAM NX Eagle 12-speed drivetrain, bomber 30mm-wide alloy wheels, and plush Fox FLOAT Performance suspension, there's no question the Stumpjumper EVO Comp Alloy is dressed to shred. - All the travel in the world is useless without the proper shock tuning and kinematics. For the new Stumpjumper EVO design, we prioritized kinematic performance. Applying lessons learned while developing the Enduro, then following that with more than 1,000 hours of field and suspension lab development, we've not only improved the pedaling performance of the Stumpjumper, but we've made it more capable, agile, and lively. We increased anti-squat, so the suspension better resists pedal bob, and we further improved bump performance on square-edge hits. Bottom line? This thing shreds trails, not legs. - Rider-First Engineered frames use a size-specific approach to ride characteristics that ensures benchmark handling and flawless performance, regardless of frame or rider size. Whether you're a jump-happy grom riding an S1, or a DH-fiend giant in need of the lengthy S6, you'll experience the same ride traits, rail-sharp cornering, and balanced front and rear stiffness, at the lightest-possible weight. - The S-Sizing geometry of the new Stumpjumper EVO is our most progressive yet. Long, low, slack, short offset fork, steeper seat tube angle, these are requirements for modern progressive riding. But not everyone jibs the same way, which is why the geo on the new Stumpjumper EVO is fully adjustable with six different settings. You can adjust the BB height by 10mm, you can adjust your head angle by two-degrees, and you can make these adjustments independently of each other. Finally, if you want to go full-party mullet-mode, the EVO lets you run a 27.5-inch rear wheel mated with a 29-inch front. - We introduced the SWAT door on the Stumpjumper in 2016, adding room IN your frame for those "oh sh**t" necessities like pumps and spare tubes, and immediately rendering jersey pockets redundant."

The Fuse Comp 29 punches way above its weight class thanks to a light-yet-burly M4 aluminum chassis, frame geometry that lends the bike both playfulness and capability, and parts that withstand a serious flogging. - 130-millimeters of plush suspension courtesy of a RockShox Recon RL fork. - Highlights include powerful SRAM Level TRL disc brakes and a TranzX dropper post. - SRAM NX Eagle drivetrain gives you single-ring simplicity and gearing to spare.

This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable and designed to handle the rigors of the streets. It's right for you if... You’ve got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won’t break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish. The tech you get Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels. The final word The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D. Why you'll love it - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra helmet and arrive fashionably safe.

The Stumpjumper EVO Pro is a testament to full-gas trail performance. With an all-new design, from its S-Sizing geometry with an adjustable head tube angle, to its 150mm of shred-ready travel, this thing is a full-on ripper. And to top it off, it's build has been hand-picked to keep overall weight low and stoke high. Fox Factory suspension? Check. Carbon 30mm-wide wheels? Check. XO1 Eagle drivetrain? Oh, yeah. With the Stumpjumper EVO Pro, you get all the goodies at a more palatable price. - All the travel in the world is useless without the proper shock tuning and kinematics. For the new Stumpjumper EVO design, we prioritized kinematic performance. Applying lessons learned while developing the Enduro, then following that with more than 1,000 hours of field and suspension lab development, we've not only improved the pedaling performance of the Stumpjumper, but we've made it more capable, agile, and lively. We increased anti-squat, so the suspension better resists pedal bob, and we further improved bump performance on square-edge hits. Bottom line? This thing shreds trails, not legs. - Rider-First Engineered frames use a size-specific approach to ride characteristics that ensures benchmark handling and flawless performance, regardless of frame or rider size. Whether you're a jump-happy grom riding an S1, or a DH-fiend giant in need of the lengthy S6, you'll experience the same ride traits (rail-sharp cornering and balanced front and rear stiffness) at the lightest-possible weight. - The S-Sizing geometry of the new Stumpjumper EVO is our most progressive yet. Long, low, slack, short offset fork, steeper seat tube angle - these are requirements for modern progressive riding. But not everyone jibs the same way, which is why the geo on the new Stumpjumper EVO is fully adjustable with six different settings. You can adjust the BB height by 10mm, you can adjust your head angle by two-degrees, and you can make these adjustments independently of each other. Finally, if you want to go full-party mullet-mode, the EVO lets you run a 27.5-inch rear wheel mated with a 29-inch front. - We introduced the SWAT door on the Stumpjumper in 2016, adding room IN your frame for those "oh sh**t" necessities like pumps and spare tubes, and immediately rendering jersey pockets redundant. With the new Stumpjumper, we have increased the volume and added a SWAT Bladder, giving you an extra 22oz of water storage (the same size as a small water bottle) hidden in your downtube.

The 20" Bronco is a perfect fit for youngsters with a lightweight 6061 aluminum frame featuring an ultra-low standover height. Rear hand brakes and freewheel rear hub will help to build confidence and precision. Kids who are new to BMX will absolutely love this bike. - Lightweight 6061 aluminum frame with low standover height to correctly fit young riders - Freewheel rear hub with hand brakes - Adjustable handlebar and seat height for growing kids - 23.5 pounds

Did you miss out on the Matte Black Beast Mode Ripper? Well, guess what… We've got a BRAND NEW red Beast Mode Ripper ready for you to rock! This is a new red color that has never before been used on any SE bike. And get this, Marshawn Lynch himself chose this sick new red color for his signature bike. Remember, this is a limited edition drop with only 500 bikes available in North America. You saw how fast the Matte Black bike went, right? If you missed out on that bike, don't let it happen again with this fresh new Red Beast Mode! KEY FEATURES: - 6066 Aluminum Floval tubing frame, internal headset, symmetrical looptail rear end, 73mm bottom bracket, 142mm-spaced rear dropouts - Full Cr-Mo Landing Gear forks with 110mm-spaced dropouts - Vee Tire Co x Beast Mode Speedster 27.5" x 3.0" tires with optimal speed and grip at 30psi - Authentic ODI Mushroom II grips with SE donuts - Cr-Mo Oakland 4-piece cruiser bars - External bottom bracket - Avid BB5 disc brakes with Tri-Align caliper positioning system - Beast Mode Edition diamond-stitch Flyer seat with SE bottle opener - SE Wheelie pegs - 33.1 pounds Suggested Rider Size: 5'3"+ (160cm+)

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

The undisputed king of the streets gets his own signature bike this year. That’s right, Darnell Meyers, aka Dblocks, is crowned with his very own Dblocks Big Ripper. Dblocks put his personal touch on this bike with unique spec choices such as the Harlem camo paint, Freedom ThickSlick tires, Power Wing cruiser bars, Raise it Up Flyer seat, Keep That Wheel Up grip donuts, Dblocks camo plate, and Cycle Squad Maniaccs padset. The time is now, lets get it!

The Revo line allows you to get your first taste of the BMX world on a solid and well-designed bike. We took extra care when hand-selecting the components on these bikes to ensure that they could be ridden straight out of the box and are simple to work on and maintain, but also easily upgradeable over time. Despite the low price-point, the Revo is packed full of great features like 25-9 gearing, tapered fork legs, and short/responsive pro-inspired geometry. Building on the Revo 20", the Revo 20" Pro adds a 3pc crank upgrade, making this machine even more dialed than ever before.

The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple, fun and the perfect recreational bike. Our patented Flat Foot Technology® frame provides an upright seating position that lets you see the world better and plant your feet flat on the ground whenever you want, setting the standard in comfort and control. It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts, and platform pedals round out the ride. The final word The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology. The single-speed Cruiser 1 is simplicity at its finest.

It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology•. The single-speed Cruiser 1 is simplicity at its finest. It's right for you if... You appreciate the look of a classic beach cruiser, but don't mind extra comfort and modern styling. The Electra Cruiser is a simple, durable bike perfect for a sun-soaked ride on the boardwalk or cruising the streets to your favorite taco shop. The tech you get The single-speed Electra Cruiser 1 features a sturdy steel frame paired with alloy rims and stainless-steel spokes on RetroRunner tires. Custom swept back handlebars and coaster brakes make this an easy-to-use and comfortable ride. The final word Nothing compares to the comfort and style you find on an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - The beach cruiser was our first love. Its timeless style can transport you to a Southern California beach no matter where you are. - It features our patented Flat Foot Technology® for amazing comfort and control. - Cruise comfortably on 26" RetroRunner tires and an easy-to-use coaster brake. - Add a bell, basket, fenders or a surf rack to make the most of those long summer days.

Just add sunshine and watch them grow. Electra's Sprocket 16" bikes are perfect for first time riders. Featuring Electra's signature style and quality as well as our patented Flat Foot Technology, kids will be riding until the street lights come on. Easy-to-remove training make this the perfect ride for kids ages 3 to 5 between 3' to 3' 10" tall. It's right for you if... You're looking for a well designed, quality bike for your little one that is built to last. These fun-sized bikes embody all of the energy, creativity, and explorative nature of being a kid. After all, the best memories are made on two wheels. The tech you get Comfort is key with Electra's Flat Foot Technology, Kraton grips, custom Selle Royal saddle, and front linear-pull brake with adjustable reach lever. Parents will love easy-to-remove training wheels, tires with Kevlar Guard casing to protect against flats and a rear coaster brake for a smooth stop. The final word There's almost no better feeling than watching your child ride their bike for the first time. And when you finally take the training wheels off? Forget about it. With Electra's legendary quality, style, comfort and control, the Sprocket will make your kid as happy as you are. Why you'll love it - Flat Foot Technology allows kids to sit upright and plant their feet flat on the ground without ever leaving the saddle, which means no tippy-toe stops and a wide view of the road so they can see what's coming. - Front alloy linear-pull brakes and a rear coaster brake with adjustable brake levers allow them to stop on a dime when they hear the ice cream truck. - Easy-to-remove training wheels that require no tools. - 16” tires with Kevlar Guard casing to protect against flats and keep them riding all day. - Designed as a universal, aluminum frame and built to last so this bike can be passed down to siblings. - Accessorize their new ride with a custom Electra bell or handlebar bag to carry all the necessities.